DragonFlyer is New York City’s premier promotions company for Broadway and Off-Broadway theatre. For more than a decade, we’ve specialized in targeted, high-impact outreach at TKTS, Times Square, Union Square, and at curated pop-up events across the city. Wherever audiences gather, we’re there—making meaningful impressions that last.

Our team is enthusiastic, knowledgeable, and highly motivated. We pride ourselves on the energy we bring to every campaign and the genuine one-on-one connections we build with potential theatregoers. Whether someone is visiting New York for the first time or is a seasoned local looking for their next favorite show, we make sure they discover your production.

At DragonFlyer, we understand the power of brand recognition—and how essential it is in a crowded theatre market. Our strategic, data-informed approach ensures that your show’s message is clear, compelling, and unforgettable. We maximize visibility, amplify buzz, and create the kind of direct engagement that can only be built from face-to-face interaction—conversations built in real time with real people.

We’ve represented Broadway’s biggest blockbusters, helped intimate Off-Broadway shows become mega-hits. No matter the scale of the show, we approach every campaign with the same commitment: to deliver results, build audience excitement, and make your production stand out.

Let DragonFlyer spread the word about your show.