Our Services
Representation at TKTS
Let our experience work for you. Since 2010, Dragonflyer Works has represented over 200 productions at the TKTS Discount Booths—a vital outlet for driving same-day and next-day ticket sales in New York City.
We work directly with the Theatre Development Fund (TDF) to ensure our clients’ shows are visible, accessible, and strategically priced to appeal to the TKTS audience. Whether you're a Broadway production, Off-Broadway play, or a limited-run event, we handle the daily logistics so you can focus on the work on stage.
Our TKTS services include:
- Daily coordination and inventory management
- Smart discounting strategies based on performance trends
- On-the-ground pitching to engage and inform potential ticket buyers
- Optimization for booth placement and visibility
- Reporting and insights to keep your team informed
We know the rhythms of the booth—and how to make your show stand out in them.
Customized Daily Reports
Stay informed with precision. Our Customized Daily Reports deliver clear, actionable snapshots of your show’s daily performance at TKTS—tailored specifically to your production and designed to support smart, strategic decision-making.
We combine live, on-the-ground insights with real-time data analytics to give you a complete picture of your TKTS presence: what’s working, where the friction points are, and how to adjust in real time.
What you can expect:
- Demographic insights (tourists vs. locals, age trends, group buying patterns, etc.)
- Show popularity and saturation tracking — who else is on the board and how your show stacks up
- Pricing tiers and volume sold, including comparison to previous days/weeks
- Obstacle identification, such as price resistance, or seasonal slowdowns
- Targeted pitch strategies deployed by our on-the-ground team to address those challenges in real time
- Live field reports from our street team, capturing tone, crowd behavior, and buyer hesitations
- Duffy Dashboard data integration for deeper trend analysis and cross-show comparisons
Whether you’re shifting marketing focus, adjusting pricing, or simply want to stay ahead of the curve, our reports give you the insights you need to move with confidence—delivered daily, and customized to your goals.
Off-Site Activations
Let our experience work for you. Since 2010, Dragonflyer Works has represented over 200 productions at the TKTS Discount Booths—a vital outlet for driving same-day and next-day ticket sales in New York City.
We work directly with the Theatre Development Fund (TDF) to ensure our clients’ shows are visible, accessible, and strategically priced to appeal to the TKTS audience. Whether you're a Broadway production, Off-Broadway play, or a limited-run event, we handle the daily logistics so you can focus on the work on stage.
Our TKTS services include:
- Daily coordination and inventory management
- Smart discounting strategies based on performance trends
- On-the-ground pitching to engage and inform potential ticket buyers
- Optimization for booth placement and visibility
- Reporting and insights to keep your team informed
We know the rhythms of the booth—and how to make your show stand out in them.
Flyer Design Consultation
Your flyer is your first impression—make it count.
At Dragonflyer Works, we offer expert flyer design consultation specifically tailored for the TKTS audience and street-level marketing. With hundreds of shows represented and years of on-the-ground experience, we know exactly what makes a flyer catch eyes, hold attention, and drive sales.
We don’t just make things look good—we make them work.
Our consultation includes:
- Design best practices based on what performs at TKTS and in high-traffic street environments
- Messaging hierarchy that highlights key selling points (critics' quotes, awards, limited run info, pricing)
- Call-to-action placement to drive immediate decisions (e.g. “See it tonight at TKTS!”)
- Format and sizing guidance to ensure ease of distribution and visibility
- Feedback on visuals, typography, and brand alignment
- Tips for QR codes, ticket links, and add-ons that boost trackability
We understand how quickly decisions happen at the booth, and how a well-crafted flyer can tip the scales. Let us help you design one that not only gets picked up—but gets people in seats.